AI Upskilling for Agencies & Teams That Want to Win the Future

Unlock higher margins, faster delivery, and smarter workflows in weeks - not days

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The Robots Aren’t coming. They’re Already here

AI Is Already Replacing Workers

23.5

%

Of US companies have replaced workers with ChatGPT

AI is eliminating agency jobs 9x faster than predicted in 2023

McKinsey Report

$2.6-4.4

Trillion

Annual economic value added by AI

Putting $16 trillion in wages at risk, including 51% of all marketing jobs

AI Is Already Replacing Workers

61

%

Productivity increase from AI agents

Brands now expect agencies to deliver twice the work in half the time

Organizations That Tap Into Generative AI and Workflow Automation Are Seeing a 4x Return On Every Dollar Spent

Stop planning your AI strategy. Start saving time and money with AI today.

We offer hands-on training that is adapted to your lines of business. GPTs, MCPs, prompt engineering. Buzz words to some, value to you after we 10x your best people and level up your junior staff.

You’re Using 10% of Your AI’s Potential

What Most Agencies Do Wrong

  • Manually re-use basic prompts that produce mediocre result search,
  • Fail to customize AI outputs to match brand voice
  • Waste hours editing AI-generated content
  • Use AI tools in isolation instead of as an ecosystem
  • Have no strategic framework for AI implementation

What I’ll Help You Achieve

  • Create custom prompt systems that 10x output quality
  • Build AI agents that work while you sleep
  • Integrate AI tools into seamless workflows
  • Train staff to become AI orchestrators, not operators
  • Establish an AI governance system that maintains quality

The Cost of Waiting is Higher Than You Think

Client Exodus

55% of companies already report switching vendors due to AI capabilities. Clients are actively seeking agencies with AI expertise.

Drastic Value Depreciation

Agency valuations for non-AI-integrated businesses are projected to drop by 40% within 24 months.

Competitive Disadvantage

AI-powered agencies are delivering projects at 72% of the cost and 3x the speed of traditional agencies.

Financial Impact Calculator

For $2M annual revenue agency

Monthly productivity loss

-$14,000

Monthly margin erosion

-$14,000

Opportunity cost per month

-$14,000

Total monthly cost

-$55,600

Every month you wait costs approximately $55,600 in lost profitability and opportunity.

This Workshop Is NOT For Everyone

Who Should NOT Apply

  • Theory Collectors

    If you're looking for general AI knowledge without implementing real changes, there are plenty of free YouTube videos available.

  • Agency Tourists

    If you're not committed to your agency business and see it merely as a lifestyle choice, this intensive transformation won't serve you.

  • Stubborn Traditionalists

    If you're firmly against changing your agency's processes or business model, we'll both be frustrated.

  • Late-Stage Strugglers

    If your agency is already in serious financial distress with less than 3 months of runway, you need immediate crisis management, not transformation.

Who Is a Perfect Fit

  • Strategic Owners

    You run an established agency (at least $1M revenue) and are ready to make decisive moves to future-proof your business.

  • Forward Thinkers

    You recognize the AI revolution is happening and want to be ahead of competitors rather than playing catch-up.

  • Action Takers

    You value execution over endless planning and are prepared to implement changes within 30 days of the workshop.

  • Growth-Focused Leaders

    You're committed to growing your agency's value and are willing to invest in transformative approaches.

TARGETED DEPARTMENT FOCUS AREAS:

Leadership & Operations

Revenue model restructuring for the AI era and resource optimization

Creative & Production

AI-enhanced workflows that preserve quality while slashing costs

Business Development

New positioning and pitch strategies leveraging AI capabilities

Engineering

AI-assisted workflows to speed up engineering and QA processes

Strategy

Faster research and planning by connecting to real-time trends

Account Management

Translating customer requests into statements of work that add incremental revenue

I'm Pete Sena. While most agency owners were still debating whether AI would impact their business, I was already transforming mine. With over two decades in the trenches of agency ownership and consulting, I've weathered every storm this industry has seen. I don't peddle advice I haven't lived myself.

When I became an early adopter of Google and OpenAI's advanced language models—long before most people had heard of ChatGPT—my own creative directors laughed. They're not laughing anymore. I've built and scaled multiple agencies, made the payroll sacrifices, and faced the same existential threats you're facing now. The playbook I'm sharing isn't theory—it's the exact blueprint I've used to stay ahead of extinction.

Still Not Convinced? There’s more.

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See our work in action

Frequently Asked Questions

How is this different from other AI workshops?

Unlike generic AI workshops that focus on theory, my workshop is specifically designed for agency owners and delivers a customized implementation plan tailored to your specific agency model. I don't just teach about AI—I show you exactly how to integrate it into your specific business operations, with real examples from agencies I've helped transform.

What if my team resists AI implementation?

This is a common concern, which is why part of our workshop focuses on change management and team adoption strategies. We address fears about job displacement head-on and show your team how AI will enhance their work, not replace it. Our approach positions AI as a team member that handles tedious tasks, allowing your human talent to focus on higher-value creative and strategic work.

Will this work for my specific type of agency?

Yes. I've worked with digital agencies, creative shops, PR firms, marketing agencies, and advertising agencies of all sizes. The pre-workshop diagnostic helps us identify your agency's specific needs and opportunities, and the workshop itself is customized to address your unique business model, client base, and service offerings. The AI transformation principles apply across all agency types.

How soon can I expect to see ROI from these methods?

Most agency owners see immediate productivity gains in the first 2-4 weeks as basic AI tools are implemented. Margin improvements typically begin around week 6-8 as processes are optimized and new pricing strategies are implemented. By month 3, clients who fully implement the roadmap typically see the full 15-20% margin improvements and 30% faster delivery times mentioned earlier.

What's your refund policy if I don't see results?

Our results are guaranteed through our "Implementation Results" promise. If you fully implement the customized AI roadmap we develop together within 90 days and don't see measurable productivity improvements and margin gains, I'll work with you for an additional consulting day at no extra cost to refine the approach until you achieve results. See our full guarantee details below.